Get Your Spray Foam Business Ready for 2025 - Oak Ridge Foam & Coating Systems, Inc.

Whether you’re an experienced professional or just starting out, now is the perfect time to upgrade equipment, train your team, and refine your approach to ensure success in the new year. Let’s discuss some key strategies to help you get your spray foam business ready for the opportunities and challenges ahead.

Organize Equipment and Supplies

Taking on more jobs and expanding your business in 2025 starts with making sure your equipment and supplies are up to the task. Whether you’re an established contractor or just starting, taking the time to evaluate and upgrade your tools can make a big difference in the months to come.

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Inspect Existing Equipment

A thorough inspection of your mobile rig and supplies can minimize downtime and delays. Make sure everything is in tip-top shape by evaluating equipment performance and maintenance issues. Take a close look at your spray rigs, pumps, and other accessories. Note signs of wear and tear or old, outdated equipment. Things like inconsistent spray patterns and reduced pressure can be key indicators it’s time for an upgrade.

Plan for Maintenance

Schedule routine servicing or replacement for hoses, heaters, and other key equipment. Preventative maintenance can extend the life of your equipment and avoid unexpected breakdowns. Plus, it’s easier to budget and manage costs when you plan ahead.

Stock Up on Essentials

Your equipment can be rendered useless if you’re missing a critical part or accessory or if something wears out at a job site. It’s best to have a selection of backup parts on hand. Some of the components that are most likely to wear out or require replacement are O-rings, filters, spray tips and nozzles, and hoses.

Train and Upskill Your Team

Continuous training is key to running a successful spray foam and coatings business. Whether you’re just starting or you’re an industry veteran, keeping up with the latest techniques, products, and safety protocols helps you stay competitive.

Regular workshops and training courses are a great way for you and your team to gain practical experience with new spray foam formulations, polyurea coatings, or equipment upgrades. We offer training sessions at our Oak Ridge Foam & Coatings, Inc. headquarters in Green Lake, Wisconsin, focused on the best application methods, proper equipment usage, and more.

Overall, creating a workplace that values education and growth can boost team morale, productivity, and safety — all of which can have a significant impact on your bottom line.

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Enhance Job Bidding Strategies

Bidding is an essential skill if you want to grow your spray foam and coatings business. It’s not just about offering the lowest price—it’s about showing why your services are worth the investment.

Here are some tips to help you find a balance between education and transparent, competitive pricing to improve 2025 bids.

Break Down Costs: List materials, labor, equipment, and any additional expenses in an itemized estimate to build trust with clients and minimize confusion. This also gives them a glimpse into what goes into completing their job.
Avoid Hidden Fees: Be upfront about potential extra charges due to weather, supply chain issues, or other unforeseen issues. Clients appreciate honesty.
Provide Flexible Options: Offer different levels of service or material options so clients can choose a package that fits their needs and their budget.
Research Market Rates: Review pricing in your local area to ensure your bids are competitive and reflect your expertise.
Include a Project Timeline: Give an estimated start and finish date to assure clients you can complete the work on time.

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Market Your Spray Foam Business Effectively

Effective marketing is key to the growth and success of your spray foam and coatings business. Focusing on your online presence, networking, and local partnerships can help you reach more clients and establish a strong reputation.

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Upgrade Your Online Presence

In today’s digital world, your online presence is often the first and most important impression potential clients have of your business. A professional, user-friendly website and active social media profiles are essential in 2025.

Make sure you’re making it easy for customers to connect with you across platforms, with clear contact information, business hours, and local keywords. Treat your social media messages like you would email or phone calls, with quick and timely responses.

Leverage Industry Events

Networking and showcasing your expertise at industry events can open doors to new opportunities and partnerships.

Plan to attend trade shows and expos, whether you have your own booth or you just attend for networking purposes. Hosting your own educational workshops or webinars to connect with customers and potential partners is also a great idea.

Build Local Partnerships

Partnering with other businesses in your area can help you tap into new markets and grow your client base.

Think of people connected to your industry, such as builders, property managers, and community organizations. Reach out to them and establish referral programs or highlight your services to build long-term relationships and brand awareness.

Let Us Help You Succeed in 2025

Whether upgrading your equipment, improving your bidding strategies, enhancing your marketing, or providing advanced training for your team, staying ahead in this competitive industry requires a proactive approach.

Oak Ridge is here to support you every step of the way. From expert advice on the latest equipment and techniques to guidance on building your brand and growing your client base, we’re committed to helping contractors like you thrive.

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