Partner With
Oak Ridge
Whether you are a spray foam contractor, polyurea applicator, roofing contractor, equipment dealer, or regional distributor — Oak Ridge's partner program is built for you. Premium products. Real margins. Expert backup.
Already working with Oak Ridge and just want your website shown? That is the partner showcase, not this application.
See our contractor partners40 Years of Manufacturing Expertise Behind Every Partner.
Oak Ridge Foam & Coating Systems has manufactured spray foam, polyurea, and protective coatings from Green Lake, WI for over 40 years. When you partner with Oak Ridge, you get direct factory access — not a middleman. That means real margins, real technical support, and a supplier that picks up the phone.
Preferred Pricing
Dealer-tier pricing on all materials, equipment and rigs. Maximize your margins on every sale.
Technical Support
Dedicated support line, SDS/TDS access, application troubleshooting, and hands-on training for you and your customers.
Marketing Help
Co-branded materials, product photography, spec sheets, and marketing resources to help you close more jobs.
Territory Options
Protected or preferred territory arrangements available. Grow your business with our support and brand behind you.
If you work with spray foam, polyurea, or protective coatings — we want to talk.
Oak Ridge partners come from many trades and business models. Here is who fits best.
Spray Foam Contractors
Insulation and air-sealing crews looking to source open-cell and closed-cell spray foam materials at factory-direct pricing. Volume discounts and technical support included.
Polyurea Applicators
Floor coating, truck bed liner, secondary containment, and protective coating contractors. Access the full Oak Ridge polyurea line with applicator pricing and spec support.
Roofing Contractors
SPF roofing crews, silicone and acrylic roof coating applicators, and commercial reroofing contractors. Oak Ridge manufactures spray foam roofing systems and roof coatings for restoration and new installation.
Equipment Dealers & Distributors
Spray equipment dealers, regional distributors, and supply houses that serve spray foam and coating contractors. Carry Oak Ridge materials alongside equipment lines — your customers already need both.
Not sure if you fit? If you apply, sell, or distribute spray foam, polyurea, protective coatings, or related equipment — we likely have a program that works for your business. Call us at 800-625-9577 and let's talk.
Built to help partners win more business.
Your Oak Ridge partnership is not just a product line — it is a package of tools, support, and pricing that helps you close more jobs and earn better margins.
Dealer Margins
Factory-direct pricing means you earn real margins on every sale — not distributor markups on top of distributor markups. Volume tiers and rebate programs reward growth. Margins widen as your volume increases.
- Tiered pricing by volume
- Volume rebate programs
- No hard minimums to start
Training
Hands-on training for your crew and your customers. Priority booking on Oak Ridge training schedules. New applicator onboarding covers equipment operation, mix ratios, substrate prep, troubleshooting, and job safety.
- Priority schedule booking
- Hands-on equipment & application training
- Onboarding for new crews
Technical Support
A dedicated technical support line staffed by people who actually know the products — not a call center. Support includes application troubleshooting, spec writing assistance, SDS/TDS documentation, and project-specific guidance.
- Dedicated support phone line
- Full SDS / TDS library
- Spec writing & troubleshooting help
Co-Branding Options
Co-branded marketing materials, spec sheets, and product photography for your sales team. Co-op advertising support for qualified dealers. Or go further and put your own brand on the product itself — private labeling is available across the Oak Ridge range.
- Co-branded spec sheets & product sheets
- Co-op advertising for qualifying dealers
- Private label & own-brand options
Territory Options
Protected and preferred territory arrangements available. We work with you on territory definitions that match your market coverage. Higher-volume accounts can discuss exclusive arrangements.
- Preferred territory arrangements
- Exclusive territory for high-volume
- Nationwide shipping coverage
Dedicated Account Manager
A real person at Oak Ridge who knows your account, your territory, and your customers. Not a ticketing system. Your account manager handles pricing questions, rush orders, project specs, and customer escalations.
- Named account manager
- Priority quote & order handling
- Parts & accessories at dealer cost
Sell Oak Ridge products under your own brand.
If there is an Oak Ridge coating or product you want to distribute or resell, it does not have to go out wearing our label. We manufacture the material — you put your name on it. Essentially any product in the Oak Ridge catalog can be supplied as a private-label line for a distributor, reseller or contractor who wants their own brand on the pail.
WatchGuard is a private label — and it is ours.
WatchGuard is not a hypothetical. It is an established, shipping product family with its own name, its own identity and its own place in the market — and every product in it is an Oak Ridge product wearing a different label. We have been running our own private label for years, which means the process, the labeling and the manufacturing side are all proven.
Essentially any Oak Ridge product can be WatchGuard-branded. By exactly the same process, it can carry your brand instead. Each line keeps its own identity — that is the point of a private label, and it is what we would build with you.
Who private labeling suits
Private labeling is not only for large accounts. It fits anyone whose customers should be buying your brand rather than someone else's.
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DistributorsYou already move volume and want the line to carry your name across your territory rather than a manufacturer's.
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ResellersYou sell coatings alongside other products and want a house brand that is yours, not a competitor's catalog page.
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Contractors with their own branded lineYou spray it and you sell it. Your truck, your website and your pail all say the same thing.
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Dealers building a regional brandYou are known in your market. A private label turns that reputation into a product line customers ask for by name.
What a private-label conversation covers
We are not going to put numbers on a web page that we would then have to walk back. Every one of these depends on which products you want and how much of it you move, so they get worked out together on a short call.
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Which productsStart with the products your customers already ask for. Foam, polyurea, roof, floor, primers, sealants — we will tell you straight if something is not a good private-label fit for your volume.
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Labeling and brandingHow your name and identity go on the product, and what we need from you to make that happen.
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Minimum volumesThere is a practical volume where a private label starts to make sense. We will tell you what that looks like for the products you are interested in.
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Lead timesA private-label run is scheduled differently to pulling stock off the shelf. We will give you a real timeline for your products before you commit to anything.
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Support behind itTechnical support, SDS and TDS documentation, and training carry over. Your brand on the front does not mean you are on your own behind it.
Want your own label on it?
Use the dealer application below and tick Private Label / White Label under “Products Interested In” — that tags your enquiry so it reaches the right person, and tell us in the message which products you have in mind. Prefer to just talk it through? Call us.
Three steps to becoming a dealer.
Want the detail? The application guide below covers exactly what we look for, what happens after you apply, and what you receive as a dealer.
Apply
Fill out the dealer application below. Tell us about your business, territory, current product lines, and experience. Takes about 5 minutes.
Get Approved
Our team reviews your application, typically within 2 business days. We will discuss territory, volume expectations, and set up your dealer pricing tier.
Start Selling
Access your dealer portal, pricing sheet, and marketing materials. Place your first order and leverage our technical support to close more sales.
Everything you need before you hit "apply".
No mystery, no runaround. Here is exactly what we look for, what the application asks, what happens after you send it, and what you get once you are on board.
What we look for in a dealer
We are not looking for a storefront or a warehouse — plenty of our best partners run a trailer and a phone. We are looking for people who will represent the product well.
- A legitimate business. An active company in spray foam, polyurea, coatings, roofing, construction or industrial supply — with the licensing and insurance your state requires.
- Hands-on capability. Either you spray it yourself, you employ crews who do, or you sell to people who do. You need to be able to answer a customer question without calling us first.
- A defined market. Tell us the territory you actually service. Realistic beats ambitious — we would rather protect a county you dominate than a state you visit.
- Willingness to train. New to spray foam? That is fine. We just need a commitment to run our applicator training before you put material on a job.
- Straight dealing. Honest quoting, real service after the sale, and no misrepresenting what a product can do. Our name goes on the job with yours.
What happens after you apply
- 1 We read it — within 2 business days A real person at Oak Ridge reviews your application. If something is unclear we call rather than reject.
- 2 A short discovery call Fifteen minutes on the phone: what you spray or sell, the territory you cover, what volume looks like, and which product lines make sense to start with.
- 3 Territory check We look at who is already active in your area and tell you honestly what territory arrangement is available — preferred or exclusive.
- 4 Pricing tier set up We place you on the dealer pricing tier that matches your expected volume. Tiers move up as you grow; there is no hard minimum to get started.
- 5 Account, docs and first order Account manager assigned, SDS/TDS library access, marketing materials, and training booked if you need it. Most new dealers place their first dealer-priced order the same week.
Have these ready before you start
The application takes about five minutes if you have this in front of you.
What you receive as a dealer
Factory-direct dealer pricing with volume tiers and rebate programs. No distributor markup stacked on distributor markup. No hard minimum order to begin.
Preferred territory while you are active and meeting volume guidelines — we will not go recruiting a competing dealer next door. Exclusive arrangements are on the table for higher-volume accounts.
A named account manager, a technical support line answered by people who have actually sprayed foam, full SDS/TDS library access, spec-writing help and troubleshooting.
Co-branded spec sheets and product sheets, product photography, and co-op advertising support for qualifying dealers.
Priority booking on our applicator training schedule for you, your crews and your own customers.
Spray foam applicator training is a one day course.
One day. That is the whole commitment. Our spray foam applicator training is a single-day, hands-on course run by people who spray for a living — not a week of classroom time and not a video series you watch alone.
We run it at our Green Lake, Wisconsin facility, and we also come to you and run it on-site at your shop when that works better for your crew. Training is included with every rig purchase, and dealers get priority booking on the schedule.
Dates are scheduled around your crew's availability. Call us or send a request and we will get you on the calendar.
What the day covers
- Equipment startup, shutdown and daily maintenance on your proportioner and gun
- Mix ratios, pressures and temperatures — and how to read the machine when they drift
- Spray technique: passes, thickness, yield and how to avoid the common defects
- Substrate preparation and what to check before you pull the trigger
- Foam and coating chemistry in plain language — why the material behaves the way it does
- Job-site safety, PPE and ventilation practice
- Troubleshooting the failures you will actually hit in the field
Who it is for
New applicators. Your first time behind a gun. You will leave having actually sprayed, not having watched someone spray.
New crew members. Bringing on help? Send them through so the whole crew works to the same standard.
Contractors buying a rig. Training is included with every rig purchase — we commission the rig and train you on it.
Dealers and their customers. Dealers get priority booking, and can send their own customers through so the material gets applied correctly.
"Becoming an Oak Ridge dealer was one of the best decisions we made. The pricing is competitive, the support is outstanding, and our customers love the product quality."Regional spray foam distributor — Midwest territory
Apply to Become a Dealer
Tell us about your business and we will follow up within 2 business days to discuss the right partner tier, pricing, and next steps.
Dealer Program Questions
Still have questions about the dealer program?
Call 800-625-9577Start selling Oak Ridge products today.
Join contractors and distributors in 48 states who trust Oak Ridge for materials, equipment, and expert backup.