Case Study: Concrete Lifting with Zip Insulation LLC - Oak Ridge Foam & Coating Systems, Inc.

When it comes to expanding your business, finding services and opportunities that align with your expertise and won’t cost a lot of time or effort to implement is usually a winning strategy. For Ingmar Nelson, owner of Zip Insulation LLC in Arena, Wisconsin, that meant adding concrete lifting and leveling to their list spray foam services.

By partnering with Oak Ridge Foam & Coating Systems, Inc, Ingmar was able to seamlessly integrate this new offering into his spray foam business with minimal investment, opening up new job and revenue opportunities throughout the year.

Challenge: Integrate Concrete Lifting Into Existing Services

Ingmar, a seasoned spray foam contractor, approached Oak Ridge in 2023 with a desire to expand his business by adding concrete lifting services. With an established client base in spray foam insulation, he saw an opportunity to diversify into concrete lifting and better support his customers.

While he was experienced with spray foam, concrete lifting was a new service. He needed to understand the ins and outs, including cost of equipment, and how to price, estimate, and execute these concrete lifting jobs effectively.

Solution: High-Quality Materials and Training from Oak Ridge

Oak Ridge partnered with Ingmar to provide the expertise, training, and materials necessary for a successful expansion into concrete lifting.

“Our decades of experience in the spray foam industry, paired with a focus on exceptional customer service, allow us to support contractors expanding into growing markets like concrete lifting,” said Bill Brabender, sales representative at Oak Ridge. “At Oak Ridge, we not only supply top-quality foam products and custom-built spray rigs but also provide hands-on training and ongoing support. This ensures our contractors have the tools and knowledge needed to succeed in offering innovative solutions like concrete lifting, helping them grow their businesses while delivering superior results to their customers.”

During our sales process, we provided detailed information about the cost of concrete lifting equipment and the lifting foam materials required. We discussed pricing and affordability to help Ingmar better understand the overall investment and how to accurately bid for these types of jobs.

“The Oak Ridge sales team answered all the questions about what equipment and materials are needed for doing concrete lifting,” Ingmar said. “I requested a quote for the cost of the concrete lifting rig and the cost of the lifting foam. Once I signed and returned the quote, they set a date for rig completion and then set a date for training. Working with Oak Ridge was a pleasure and professional.”

After he had a better understanding of the business side of things, it was time to get hands-on. In addition to the training we offer at Oak Ridge, Ingmar participated in on-site training for two concrete lifting jobs to gain real-world experience.

Our experienced team was available for questions throughout the entire process, making sure he could rely on us for high-quality spray foam and concrete lifting materials, troubleshooting, and more.

“Oak Ridge provided all the specifications for temps and pressures needed for lifting concrete for the concrete lifting foam,” he said. “Also, during the training, we firsthand observed and set the machines.”

The Results: Stronger Business Model

By working with Oak Ridge, Ingmar expanded services with minimal risk or expenses, and were able to get the proper equipment, calculate project costs, and deliver quality results.

“[Oak Ridge] showed us best practice with marketing concrete lifting,” he said. “They provide brochures that we could show customers as well.”

Concrete lifting services allowed Zip Insulation LLC to diversify revenue streams and become more competitive in the industry. They were able to work with new clients and gain repeat business by offering a more comprehensive list of services.

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